Brand & Professional Identity

Logo design, headshots, business cards, and professional email — the foundation of how clients perceive your firm before they ever meet you.

What ModernLawOffice Covers

MLO generates a professional lettermark logo and complete brand kit (colours, fonts, favicon, OG image) during onboarding. No design skills needed.

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Logo Design & Brand Kits

Your logo is the first thing potential clients see. A clean, professional logo builds instant credibility.

Looka

Paid

AI logo generator + brand kit. Get a professional wordmark in 15 minutes.

Best for: Solo attorneys who need logo + business cards + social assets fast

$20 (logo) / $96 (brand kit)

Covered by MLO

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Canva

Freemium

Design platform with logo maker, social media templates, and marketing materials.

Best for: DIY attorneys who want to create ongoing marketing materials

Free / $13/mo Pro

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99designs

Paid

Freelance designer marketplace with contest-based logo design.

Best for: Attorneys who want custom design with multiple options

$299-1,299 (contest)

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Actionable Next Step

If you have no logo, start with Looka ($20) and get a clean wordmark in 15 minutes. If you want custom work, budget $300-500 on 99designs. Skip the clip-art gavel.

Professional Headshots

A professional headshot builds trust before a client ever calls. It is the highest-ROI $200 you will spend.

Tools coming soon. Check back after our database is seeded.

Actionable Next Step

Book a local photographer. Budget $200. One session gives you headshots for your website, LinkedIn, GBP, Avvo, and business cards.

Business Cards & Print

Physical business cards still matter at courthouses, networking events, and client meetings.

Moo

Paid

Premium business cards with thick stock and great finishes.

Best for: Attorneys wanting premium-feel business cards

$20-60 per 50 cards

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Actionable Next Step

Order 100 cards from Moo or Vistaprint. Match your website colours and fonts. Include a QR code to your intake form.

Professional Email

yourname@yourfirm.com is non-negotiable. Gmail or Hotmail addresses cost you credibility with every email you send.

Google Workspace

Paid

Business email + productivity suite. Professional email at yourname@yourfirm.com.

Best for: Gmail users wanting professional email with familiar interface

$7/user/mo

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Actionable Next Step

If you're still on yourname@gmail.com, get Google Workspace or Microsoft 365 today. Takes 30 minutes.